Nokia, a Finnish multinational communications, information technology and consumer electronics company, has a rich history in the mobile phone industry. The company was one of the pioneers in the mobile phone market and was a dominant player in the industry for many years. In Bangladesh, Nokia has been a popular brand for mobile phones for several decades.
Nokia mobile's entry into the Bangladeshi market can be traced back to the late 1990s and early 2000s when the company launched a range of feature phones, which were popular among consumers due to their durability and long battery life. Nokia's feature phones like the Nokia 3310, which was launched in 2000, became particularly popular in Bangladesh. The company's feature phones were known for their durability, long battery life, and affordability.
In the early 2010s, Nokia shifted its focus to smartphones with the launch of its Windows-based Lumia series. The Lumia series was well received by consumers in Bangladesh for its camera performance, build quality, and user-friendly interface. However, the company's market share in the smartphone segment gradually declined in the face of intense competition from other brands like Samsung and Huawei.
Despite the challenges, Nokia has been able to maintain a strong presence in the mobile phone market in Bangladesh. The company has been able to retain its position as a popular brand for feature phones, particularly in the rural areas of the country where the majority of the population still uses feature phones. The company's feature phones are known for their durability, long battery life, and affordability, which makes them a popular choice among consumers who are looking for a budget-friendly option.
In recent times, Nokia has made a comeback in the smartphone market with the launch of its Android-based smartphones. The company's new smartphones have received positive reviews for their camera performance, build quality, and user-friendly interface. Nokia's new smartphones are also known for their budget-friendly price point, which makes them accessible to a wide range of consumers.
It's worth noting that 2024 Nokia mobile prices in BD may vary depending on the retailer and location within Bangladesh.
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